MLM prospects are evaluating for the best network marketing opportunity to give VALUE today. Value, is about how important your MLM prospect thinks you or your Network Marketing opportunity are to them.
The value equation is: quality divided by price. To an MLM prospect, your quality must rank higher than the price they will have to pay for your product or service, or they’ll look for a different Network Marketing Opportunity.
How much does your product add to your MLM prospect’s wants and needs? That’s the question to ask yourself. The real measure of the value that you provide, to be successful, should be more than what your MLM prospect expects.
• “the amount that something is worth; the price or cost of something;”
• “usefulness or importance;”
• “a fair return or equivalent in goods, services, or money for something exchanged;”
• “the worth of something; relative worth, “something that can be bought for a low or fair price,” utility, or importance.”
The Legal Significance of Value
The legal significance of value is more narrowly defined: “Any network marketing opportunity is ONLY as good as the value of the products. Where there is no value, there is no true Network Marketing opportunity and there is no future. Where there is tremendous value, there is tremendous opportunity and a tremendous future.”*
Again, however, value perceived is value as the MLM prospect or new customer sees it, which is always compared to how much it helps them handle their needs or wants.
Network Marketing Recruiting: The Talking Points
Network marketing recruiting is a value proposition. A variety of valuable benefits are offered to MLM prospects both distributors and product customers. These are communicated to MLM prospects to convert them to take one of two actions: join your team or buy your products. And in many cases, you are hoping to achieve both goals in the same setting.
But, are you capable of speaking plainly to your MLM prospects about those benefits? If someone asked you to state three benefits of your product, could you list them off quickly and clearly? Do you know your product benefits and advantages cold, or do you fumble about? Have you even studied your product’s benefits inside and out, so that you CAN talk about them easily? Are you consuming the products yourself and can speak from personal experience? What benefits are you getting from them? This is important.
While quality of a product is usually compared by MLM prospects against the price of the product, this is only a partial answer to the value of a network marketing opportunity.
In fact, according to billionaire Warren Buffett, who also owns a stake in three Network Marketing companies, “Price is what you pay. Value is what you get.”
The beauty of network marketing is that you can dream big. You can achieve a lot by giving support to others who also have big dreams, because there is no penalty and no climbing over others up the corporate ladder to success.
Robert T. Kiyosaki, in addressing network marketing as a workplace opportunity, wrote, “This is a value worth having – a business and people who help others make their dreams come true.” That’s a great value statement for the network marketing opportunity.
Value may not be the newest concept in marketing, but improving the value of your network marketing opportunity will always be the right way to go to reach the success you seek.
Here are three way you can improve the perceived value for your MLM Prospects right away:
- Look up in a glossary or dictionary the definitions of basic words associated with your products.
- Practice your understanding of these terms and what they mean by writing up at least 10-12 sentences using the different term definitions in them.
- Practice telling a friend, who poses as an MLM prospect, about your product benefits, but do this AFTER you have completed steps 1 and 2.
You will likely find that understanding the terms, writing them in sentences, and practicing telling them to others will increase your confidence when talking to MLM Prospects. You will be able to apply what you’ve learned and now know to real-life situations and truly help your MLM prospects gain a real understand of the value. You’ll do better than you imagined you could. In the very least, you’ll find network marketing recruiting is more enjoyable and easier, and your results will be better.