Making your prospect feel dumb is probably the most counterproductive thing you could do when trying to get them into your business, yet so many people do it without knowing they do it.
Of the Ten Communication Qualities, Communicate at the Prospect’s Level is number nine and is this blog’s topic.
The Benefit of Leveling with a Prospect
When you communicate at the prospect’s level they “get” you. They feel the two of you are on the same “wavelength.” Don’t communicate at the prospect’s level, and they will feel dumb and that they can’t do it. They also feel very “different” than you. Have you ever sat around people speaking a different language? You felt alienated – and you were.