This post is likely the most controversial of any subject I discuss in your MLM Training. But as you will learn, it could be the VERY reason your mlm prospect doesn’t sign up with you – or that if you DO sponsor them, you can’t seem to get or keep them focused on the business.
This very important subject is one of my Ten Communication Qualities and is “Make sure your body doesn’t distract the prospect.”
MLM Business: The Costly Mistake You Don’t Know You’re Making
MLM Prospects may choose to not join your MLM business for various reasons. In my years as an MLM success coach, I’ve trained thousands of people to avoid this one costly mistake that will most certainly drive people away from your MLM business opportunity and your products.
There was a survey done at a very large trade show as people were walking out the door. They were asked a series of questions about the trade show.
Before I give you the answers to the survey, think about the money companies invest in trade shows: the booth fee (sometimes tens of thousands of dollars), the travel, the display materials (sometimes hundreds of thousands or even millions), the employees and sales reps that attend the trade show, etc.
While you’re thinking about all that expense, when asked the question, “What’s the number one reason you didn’t buy today?”Guess what the answer was? The sales rep’s bad breath! Can you believe that?!
Your MLM Prospects Didn’t Buy Because You Smelled Bad
The MLM Prospects didn’t say the number one reason they didn’t buy was because of a poor presentation or that the event wasn’t exciting or anything else. The number one reason was bad breath!
This also goes for perfume and cologne. You may think your perfume makes you smell like a flower, but to some you might as well be wearing bug spray. You may even get compliments from some people – that doesn’t mean your specific mlm prospect is going to love it.
People who wear perfume first put a dab on and over time their nose becomes less sensitive to it. Then for them to smell it they have to put two dabs, then three and pretty soon you can smell those people coming IN the room – not when they’ve walked past you, but when they enter the room! With so many people allergic to the chemicals contained in the perfumes it can be a nightmare.
If this scent is something that MLM Prospects don’t like they will be backing up (running away) trying to distance themselves from you. So, the rule is:
Make sure your body doesn’t distract your prospect!
Think About the Way You Dress
This also goes for dress. Dress professionally. Ladies, if you have a beautiful body that you like to show off, great – but I don’t recommend it with MLM Prospects.
Your body may get more of their attention than your business. The reason you’re there is to be interested in them – more specifically the problem your business can solve for them – not to have them be interested in your body.
Gentlemen, I know that your hair cut (or lack of one) is a personal statement of you, but in business you need to look like a professional. So if you’re still wearing that rock bad cut from the 70s, or maybe that braided pony tail from your hippie days, do your mlm prospects a favor and “modernize your look” to a more current business professional appearance. It’s time to make a new statement.
Why Pay Attention to Your Look?
Now, I know what everyone thinks of when I say that: “But people buy you, not the business or the product.” This statement is very true. But what about you do they buy?
In network marketing, MLM Prospects buy your ability to help them get what they need or want as it relates to your MLM business or product.
If you dress provocatively and your MLM Prospects join the MLM business because they like looking at you, you will have a heck of time trying to keep them focused on the business. When you’ve concluded your business for the day and you want to dress up sexily and wear perfume – great! But keep business and personal separate.
Dress to Your Audience / MLM Prospects
Your dress code should be appropriate for the situation and the others present. If, in your MLM business, you work with health clubs and doctors’ offices, it would not be appropriate to wear a suit or even dress clothes for that matter.
Nice shorts and polo shirts get the best response in the gym. When we work in doctors’ offices, we dress professionally but not in suits. In business presentations, suits work the best. The best rule of thumb is dress as nicely as the most nicely dressed guest.
Are You Fidgeting in Front of Your MLM Prospects?
From sloppily tied ties to body odor, from odd behaviors like tapping your feet to putting on lipstick in front of your MLM Prospects – all can be distracting and cause them to focus their attention on something other than the thing that can help them achieve what they want.
Want to know what else distracts MLM Prospects away from the opportunity or product? How about knowing all ten of the communication qualities that you should be using to make sure you connect with your prospects and convert them into customers or recruits? Check out Tim’s Brilliant Communicator.