Following up with your prospects to see if they’re interested in your MLM business can be challenging, especially if prospects dodge your calls.
Over the years, I’ve developed a few MLM training tips that make a big difference with successful follow-up calls. Read on to see what has always caused my MLM businesses to grow by leaps and bounds. These techniques are ageless. They worked 10 years ago, they work today. Study this Free MLM Training Blog article well. It will help you on your next call.
Follow-Up vs. Follow-Through
Follow-Up or Follow-Through is is the final step of the Inviting Formula, which is my success formula for getting prospects to take a look at my MLM Business.
The Inviting Formula Steps are as follows:
- Handle any Questions/Objections
- Close to Action
- Follow-up or Follow-through
The purpose of the Follow-Up is to recontact your prospect and move him/her towards what they’ve said they need, want or don’t want and how it pertains to your network marketing business or product.
The purpose of the Follow-Through is when your prospect indicates readiness to act (join, enroll, sign-up in your MLM business). Then, you follow through by delivering all they need to get what they said they need, want or don’t want. This can start with completing simple distributor agreements, getting products, signing them up for services and then moving on to provide them with MLM training.
How to Be Effective in Follow-Up to your Leads for MLM
Being effective at Follow-up depends on the fifth step in the Inviting Formula – Close to Action. You can see a detailed explanation of close to action here. When you closed your prospect to action, they agreed to do some things and you agreed to do some things. One of which was to recontact them at a scheduled time.
You may need to follow-up or recontact your prospect several times to get them to the stage where you follow-through with them. I’m not going to pretend this is fun. It most certainly is not. But, it is a requirement to your success in network marketing.
I’ve identified three main areas about follow-up that need to be understood in order to be successful at it therefore successful in network marketing.
Close to action well and your follow-ups will work out a lot better.
Do follow-up. Most don’t, and that’s why most don’t succeed.
It’s not you. I know that doesn’t make an ounce of sense but read on and it will.
Follow-Up to Follow-Through – Explained
Mr. MLM Business Prospect has this need/want. For this discussion, I’m going to say he needs money to pay down his debts and get some breathing room. I could interchange time or anything else here, but for this discussion I’m going to use money.
So Mr. MLM Business Prospect is very, very worried about his credit card bills. He’s gotten himself in over his head. There was a time when he didn’t have credit card bills. He could pay off the credit card the same month the charges came in. Then he charged something that required two or three months to pay it off. He used a little bit of discipline and reduced his expenses in other areas and with pride he sent in the payment and paid it all off.
And at some point, he sunk too deep and wasn’t able to pay it off in a month or two. He’s been in debt for years. But Mr. MLM Business Prospect has pride. He is completely convinced he will pay it off. So convinced he starts erecting walls of determination:
- I will not spend any money on anything I don’t need.
- Alright family, we need to tighten down on spending money.
- We can’t afford that.
- Honey, can we go to the movies tonight? GOOD GRIEF can’t you see WE CAN’T SPEND ANY MORE MONEY!
You call him back. You do a good greeting and qualify. He doesn’t express all the above – he’s got pride. He wraps it all up in a tiny statement like, “I’m just looking to make some extra cash.”
The whole time you’re talking he’s got one thing on his mind: “What’s this going to cost me?”
If it costs anything, he’s going to put that wall of determination between you and him. This “what does it cost” question doesn’t come up because you’re moving right through the Inviting Formula. You conclude that he does in fact qualify and you invite him to look at an online movie. He agrees and you schedule a time to follow up.
You call at the designated time, and he doesn’t answer the phone and doesn’t return your phone call. You think it’s you. You think he’s turning you down. You think you need to go back to the drawing board because this thing (your MLM business) isn’t working.
Mr. MLM Business Prospect actually does need your help. He’s trapped himself behind his WALL of determination! You need to help him get around, under, through or over this wall, which requires you to continually follow up with him.
Don’t sit around looking at YOUR issues and dreaming up all kinds of stuff – it’s not you. Call the man back. Call him again. Call him again. Keep calling until you reach him. Hold his hand and guide him through HIS wall.
When thinking about or dreading “doing the numbers,” remember that every number is a person. Help that person and then follow-up is a lot easier, and you’ll be amazed at how your MLM business will continue to grow.
Next Steps: Be sure to check out Lecture 4 in Professional Inviter. Don’t own Professional Inviter? Get yours Today at a great savings. You can have both the physical set and digital version for 70% off the regular price. This is probably the most effective MLM Training you will ever get.
All the Best, Tim